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24 Hours of Le Mans Virtual could take Sim racing to new heights

On the 13-14th of June, the first ever virtual edition of 24 Hours of Le Mans takes place. Manufacturers are queing up to participate in what could bring Sim racing to the next level.

Esport has exploded as a business in the last couple of years, but sim racing hasn’t got the same attention. Not until now. Amid the global COVID-19 pandemic, sim racing has replaced the real life counterpart and with great success. Current and former racing drivers along with top level sim racers have been battling on track and the viewing numbers from the live streams are showing the increased popularity. Millions have been watching, which is an enormous increase from a couple of thousands that normally tuned in before the pandemic. Since it was decided to postpone the 2020 edition of the 24 hours of Le Mans till September, the ACO and FIA WEC have decided to host the first official virtual edition of the legendary endurance race. At the time of writing, Ferrari, Porsche, Aston Martin and Toyota have all announced their participation. Never have that many manufacturers been represented in a sim racing event of this size. So what could this mean for sim racing as a whole? It shows how far sim racing has come and how serious it's been taken. The increased attention brings sponsorships, which creates growth. Just like in real life motorsport, manufacturer support has a great impact both for marketing and financial purposes. Sim racing in the world of esport isn’t just a game, it has become serious business and with racing teams partnering with sim racing operations, it could open up for the possibility for more making the transition into real life motorsport. The 24 hours of Le Mans virtual is set to become the biggest sim racing event in history, but it seems to be the start of a very bright future for not only sim racing but motorsport as a whole.

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